[CO-HOST EVENT] – EuroCham x BeLuxCham Luncheon: Vietnam Retail Market & Consumer Trends 2024

We would like to share with you about EuroCham x BeLuxCham Luncheon: Vietnam Retail Market & Consumer Trends 2024 where we will be discussing the latest trends in the Vietnam Retail Market and Consumer Behavior, co-hosted by INCHAM as well as other chambers.

Event details as follows:

  • Date: Friday, June 14th, 2024
  • Time: 11:45 AM – 2:00 PM
  • Venue: Sofitel Saigon Plaza
  • Address: 17 Le Duan Street, Ben Nghe, D1, HCMC

Entrance fee: included lunch

  • EuroCham & Co-host members: 850,000VND/pax
  • Non-member: 1,150,000VND/pax

Registration link: https://eurochamvn.org/events/business-luncheon-vietnam-retail-market-consumer-trends-2024/#eventbooking 

*Please note that cancellation must be made at least 48 hours before the event; otherwise, a full charge will be applied due to obligation with the venue.

Vietnam’s Retail Market has been witnessing decent growth. According to the General Statistics Office of Vietnam (Tổng cục Thống kê Việt Nam), in the first four months of 2024, total retail sales of consumer goods and services at current prices were estimated to reach 2,062.3 trillion VND, an increase of 8.5% over the same period last year (same period in 2023).

The expert speakers will share their insights on the current state of the Vietnam Retail Market, including the latest trends and consumer behavior. Topics that will be covered include:

Key talking points to be covered:

  • Consumer Trends in Vietnam
  • The rise of Social Commerce
  • Types of Retail Space in demand in 2023/2024
  • Retail Space towards a Green economy
  • Expectations and Retail Formats in Development for 2024 and Beyond
  • Retail Formats that seem to attract shoppers
  • Consumer behaviors of different generations (Millennials, Gen Z…)

If you have any inquiries, please kindly contact at Ms. Khanh at eventsupport@eurochamvn.org

Please contact INCHAM Secretariat: incham@gmail.com Hotline: 028 3823 8132 – for any questions.


14 June, 2024

Time (VST)

11:45 am - 2:00 pm

Admission Fee

850,000 VND

More Info

Registration Link


Supported Event


Sofitel Saigon Plaza - 17 Le Duan, Ben Nghe, District 1, HCMC
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